For salons, dentists, tradespeople and anyone who works with clients

When did you last take your business in for a checkup?

Name: Service Business Checkup
Brand: Bizz Cheatsheets
Price: 39 USD
Availability: InStock

If never, you’re not alone. Here’s how to check it yourself in an hour or two, and get a report in black and white at the end: why your phone rings less than it should, what needs fixing, and where to start.

Get your checkup · $39

If your report comes back clean, we refund you.

Your resultsExample: salon

66%A few things to keep an eye on

Google Maps: 74
Website: 84
Calls & messages: 34
Google Ads: 59

Start with: Calls & messages, red items first

this is what you get in an hour or two

9organs of your business

1-2 hand you have your results

$39one time

100%money back if everything is healthy

Hi, John here from Bizz Cheatsheets.Websites and everything you don’t see

I build websites and fix everything you don’t see but that has to work. And every time I open up someone’s business, I see the same story. Let me take a guess at it.

You work with your hands all day. A client is in the chair, your phone is ringing in your pocket. You can’t pick up.

At night in bed, you answer messages. “How much is it?” “Do you have anything Saturday?” “Where exactly are you?” The same question, ten times.

Someone books for 11. At 11:15 the chair is still empty.

You paid someone to run your Instagram. The photos are nice. Your phone is just as quiet as before.

And somewhere around midnight you think: am I worse than the guy across the street? He’s always booked.

Here’s the good news. Most of the time, it’s NOT you.

You do good work, that’s why people refer you. The problem is nobody ever asked you the basics: can the person looking for you actually find you, and can they reach you in one click?

Why this way

Why a “checkup”

Here’s a scene you probably don’t know is happening to you.

Tuesday, 7:40 PM. A woman heard about you from a friend. She googles you. Google says: open until 8 PM.

She gets in the car, finds parking (in your neighborhood, that’s an achievement) and walks up to the door.

Locked.

You closed at five, like every Tuesday for two years now.

She’s left standing at a locked door. You never find out.

(Tomorrow she books with the guy across the street. His Google listing is right.)

That’s one line on your Google Maps listing. It didn’t hurt. It just cost you a client. And who knows how many before her.

That’s why we called it a checkup.

You don’t go for a checkup when something hurts. You go to find what doesn’t hurt but works against you. And to fix it while it’s still a five-minute job.

What gets checked

We go organ by organ. There are nine.

Just like a real checkup. For each one, it says what to look at and where to click, with no jargon. If you can post on Instagram, you can do this.

01First impressionGoogle Maps
Hours, phone number, reviews and your replies to them. The first thing someone looking for you sees, and often the only thing.
02General healthwebsite
Is your number visible right away and tap to call, is there a WhatsApp or text button, prices, a map. You don’t need a big site, you need a clear one.
03Hearingcalls & messages
Does anyone pick up, do missed calls get returned, what does someone get who messages at 10 PM.
04Visiontracking
Can you see how many people call and message you, and where from. Without that, ads are guesswork.
05Circulationbooking
The path from “they reached out” to “they showed up”. Reminders, a cancellation policy, and what you do with an empty slot.
06AppetiteGoogle and Meta Ads
How much they spend and on what. So you don’t pay for people looking for a job with you. There’s an example a bit further down.
07VoiceInstagram & Facebook
Can someone tell from your bio in three seconds what you do, where, and how to book.
08Memorypast clients
Do they think of you when they need their next appointment, and is it easy for them to refer you.
09Backbonerules & paperwork
Posted prices, business details, privacy, and for healthcare, advertising rules too. Not fun, but it holds everything else up.

The Google Maps tab in the sheet: items with priority, status and a link to the guide — This is what every organ looks like: why it matters, how to check, how to fix it, and a step-by-step guide.

No website, or not running ads? You skip those checks and they don’t count toward your results.

What you get at the end

Your results. In black and white.

The sheet adds up everything you checked and tells you three things: how healthy your business is, which part needs the most attention, and where to start.

You came in with a feeling that something’s off. You leave with a diagnosis.

Next to every item that isn’t right, it says how to fix it. You can fix most of them yourself in five minutes. Some need a developer, but at least you’ll know exactly what to tell them.

Your results in the sheet: 66 percent, A few things to keep an eye on, score by section, Calls and messages need the most attention — Sample results. The sheet calculates them as you go through the items.

How it works

Three steps, an hour or two.

the sheet remembers where you left off

Start with the lightning bolts ⚡
Items you can fix in a couple of minutes: hours, phone number, replies to reviews.
Go organ by organ
Read, look, choose: done, partly or not yet.
Open your results
That’s where you see where you stand and what’s next.

The whole thing takes an hour or two. You don’t have to do it in one go, the sheet remembers where you left off.

Free, right now

Try one check right now.

It takes a minute and costs nothing. Grab your phone and google the name of your business.

Look at the listing that pops up on the right, or at the top if you’re on your phone. That’s what everyone looking for you sees. Often it’s the only thing they see before they decide whether to call you.

Takes a minute Check three things on your listing

Your hours, and whether holidays are filled in.
Your phone number: call it from someone else’s phone and see who picks up.
Reviews: how many have no reply from you.

If any of these three is wrong, you’ve found your first item from the checkup. For free.

The checkup has more of them, and most work the same way: nothing hurts, but clients walk away.

An example from a real account

Let me show you what “appetite” means.

Google Ads report: out of about $1,325, the Google Display Network spent about $620 on 10,143 clicks, with 0 conversions — About $1,325 total for one month. The campaign name is blurred.

My partner Steph runs Google and Meta Ads. When he opened one online store’s account, this is what he found.

Almost half the budget went to banners in mobile games and on sites that exist only to show ads. 10,143 clicks. Zero purchases.

All because of one checkbox in the settings, which is turned on the moment you create a campaign. If you don’t uncheck it yourself, it stays on.

The same checkbox sits in the campaigns of dentists, hairdressers and plumbers.

And service businesses have one more leak: without a list of words you don’t pay for, you also pay for people googling “hairdresser jobs” and “plumber salary”.

They call you, but not to book.

Price

How much is it?

Here’s how I look at it. One client who found your door locked costs you more than this checkup. One empty slot a week, even more.

An agency charges from $500 for an account audit. And they only look at your ads.

The checkup costs $39. One time. And you check everything: Google Maps, your site, calls and ads.

Agency, account audit: from $500
The checkup, everything at once: $39

Service Business Checkup

$39one time

A checkup of every organ of your business, from Google Maps to past clients, in one Google Sheet
For every item: why it matters, where to look, and how to fix it
Lightning bolts ⚡ at the top: items you can fix in five minutes
Results that calculate themselves and tell you where to start
Works on your phone too, no Excel needed

Get your checkup · $39

The link to your copy of the sheet arrives by email right away.

If your business is fit as a fiddle, we give you your money back. Go through the checkup. If you don’t find anything that needs fixing, write to us and we’ll refund the full amount. No questions asked. And honestly, we’ll congratulate you.

Who’s writing this

The same list we go through with every new business.

I’m John. I’ve been building websites for over 10 years, more than 200 so far, and I fix what owners don’t see: call tracking, forms that don’t send, map listings with an old number. Steph runs Google and Meta Ads, and he wrote the parts about ads.

This checkup is the list we go through when a new business reaches out to us. We just wrote it so you can go through it yourself, without us.

JohnWebsites and everything you don’t see

StephGoogle and Meta Ads

It’s for you

if you work with clients by appointment or by call: hairdresser, salon, dentist, physical therapist, tradesperson, auto shop, trainer, photographer. You work alone or with a few people, and nobody on your team does only marketing.

It’s not for you

if you have people who already check this regularly. Or if your calendar is booked three months ahead. (Then write to us. We want to hear how.)

Before you buy

If you don’t have an hour or two for this this week, don’t buy it.

Seriously. The sheet does nothing until you open it. It’s not a Tamagotchi, it won’t ping you on its own.

And I know your day is full. An hour or two is one hair color or one filling. The difference is that this one keeps working for you every day after: a listing with the right hours, a number that rings in one tap, a reminder that prevents an empty slot.

If you don’t have two hours now, you won’t have them next month either. “I don’t have time” never goes away on its own.

It’s like the dentist: by the time it hurts, it’s a root canal.

(Sorry, dentists. You know it’s true.)

Have an hour or two? Start today. No time, but you have the budget? We’ll fix it for you.

Decision

Now you have three options.

I know which one I’d pick. But I’m biased.

You do nothing.
You live on referrals and hope it’s enough. Sometimes it is. When it isn’t, you don’t know why.
You guess on your own.
Another agency, another course, another tip from a video. That works too. It takes a while.
You get the checkup.
An hour or two, $39, and you have your results. In black and white.

Get your checkup · $39

Questions

Before you ask

Don’t see your question? Write to us, we usually reply within an hour or two.

I’m swamped with work.

That’s exactly why it exists. The checkup takes an hour or two, and the lightning bolts ⚡ are the first half hour. What you fix then works for you every day, even while you’re working.

I get my clients through referrals, I don’t need this.

Referred clients google you first. If they find you with the wrong hours and three reviews with no reply, the referral dies halfway there.

I have Instagram, no website.

That’s fine. You mark the website items as “Doesn’t apply” and they don’t count toward your results. The checkup looks at whether the person who finds you can reach you in one click, wherever they find you.

My agency handles this.

Then this is a second opinion for $39. A good agency won’t mind.

I don’t run ads.

At the start you choose that you don’t, and those parts don’t count. Most of the checkup is Google Maps, calls and booking, and you need those with or without ads.

I work in healthcare. Is there something for me?

Yes. A separate section on rules: health information in forms and messages, and what you’re allowed to advertise. It isn’t legal advice, but you’ll know exactly what to ask a lawyer.

What do I get after I pay?

You get a link by email. You click it, and Google makes your own copy of the sheet. All you need is a Google account, the same one you use for Gmail.

Will you call me afterward and try to sell me something?

No. If you get stuck, you can book a call yourself. If not, the sheet is yours and nobody bothers you.

I have an online store, I don’t provide services. Is this for me?

This checkup is built for businesses that work with clients by appointment or by call. For online stores we have a separate version. See the Store Checkup →

The checkup doesn’t hurt. It takes an hour or two.

Get your checkup · $39

Have an online store? Here’s your version →

John

P.S. If you scrolled straight to the bottom (we all do), here’s the whole story in three sentences. The biggest problems of a service business don’t hurt, they just send clients to the place next door. The Service Business Checkup tells you in an hour or two what’s healthy and what isn’t. It costs $39, and if your report comes back clean, we refund you.

P.P.S. Google the name of your business right now and look at your hours. If they’re wrong, someone may have found your door locked tonight.

Checkup · $39Clean report, money back

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