Stefan
Ads · since 2016
He’s been running Google Ads since 2016, and Meta for the past five years, for stores in Serbia, Europe and the US. He’s seen almost every ads and tracking mistake there is. That’s why he writes them into the cheatsheets.
A checkup for your online business
When did your business last go in for a checkup?
Most owners have never checked what in their site and ads actually works. It’s not their fault, nobody ever gave them a list. Bizz Cheatsheets is that list: a checkup you do yourself, in an hour or two, and afterwards you know exactly where to start.
Written by Stefan, who runs Google and Meta ads, and Jovan, who has built over 200 websites.
Works with
- Google Ads
- Meta
- Google Maps
- Google Analytics
- Shopify
- WooCommerce
- WordPress
Step one
Where should you start?
Pick based on what you do. Both come with a guarantee: if your business is healthy as a horse, we refund you.
Not sure which? First, work out whether your ads pay off. A free calculator, no signup.
Online store
I have an online store and I don’t know what in my site and ads actually works.Store CheckupIn an hour or two you check your site, checkout, tracking and ads. You get results: what’s healthy and what to fix first. $39one time · money-back guarantee Service business
I have a salon, clinic or repair shop and I want more calls.Service Business CheckupFor contractors, salons, clinics and repair shops. Google Maps, website, calls and ads, and Jovan walks you through every item. $39one time · money-back guarantee
How it works
Like a checkup. Just without the waiting room.
And without the paper gown.
- Pick your checkup.
Store or services.
- Go through it yourself, in an hour or two.
Every item tells you why it matters and how to check it. You only fill in the Status column, the spreadsheet does the rest.
- Get your results.
A percentage, red and green fields, and one item to start with. Fix it yourself, ask us, or hand it to us to fix.
Sample results
This is what your results look like.
You fill in the Status column, and the spreadsheet adds it all up and tells you where you stand.
- In one place you see what’s healthy and where it’s red.
- You fix the first items before your coffee gets cold.
- Every item tells you why it matters and how to fix it.
Your resultsSample
64%A few things to watch
Start here
- Uncheck the box that runs your ads in games2 min
- Check who owns your domain5 min
- Check that purchases reach your tracking10 min
One item
Are your ads running in mobile games?
Why: you’re paying for clicks from people who were trying to close the ad.
How to fix it: one checkbox in the campaign settings.
From real stores
Four things that don’t hurt, but cost you
All four come from real stores. Each one is now an item in the checkup.
-
Ads in games
Someone on the bus is playing Candy Crush, misses the little X and taps the ad. The store owner pays for the click. Then the next one. The fix was one checkbox in the settings.
Caught by: Store Checkup -
Visits were counted as sales
The campaign counted every page visit as a purchase. All green in the account, nothing in the register. For months, Google learned to bring people who browse, not people who buy.
Caught by: Store Checkup -
The domain belonged to the agency
The owner wanted a new site. It turned out the domain was registered to the old agency. Two weeks of negotiating to get back something he’d been paying for all along.
Caught by both checkups -
A seven-field form
A store cut its order form from 7 fields to 3 and changed the button to “Order now”. In 10 days, 30% more orders from the same number of visits.
Caught by: Store Checkup
Hall of Fame
Your store could be up here.
Be part of the story: the first stores that got themselves fixed with our cheatsheets.
Do the checkup, fix what your results show and tell us what changed.
With your permission, your store goes up here: name, link and what you fixed. You get a recommendation and a link to your site, and others see this can really be fixed.
Apply for the Hall of Fame- Go through your list.Item by item, at your own pace.
- Fix what your results show.Whatever blocks sales comes first.
- Send us your before and after.With your permission, you go up on the board.
The first spots are still open.
Who writes the cheatsheets
One looks at the ads, the other at the site.
One looks at where your ad money goes. The other looks at what happens when someone lands on your site. Most problems are somewhere in between.
More about usJovan
Websites · 200+ projects
Over 10 years and more than 200 websites, from small stores to big systems. He knows WordPress inside out, and people remember him for explaining tech without the jargon.
Free
Not ready to pay? Start for free.
Join the Bizz Cheatsheets list and pick the topic you care about most. We’ll send you new checklists and tips on exactly that.
Enter a valid email (for example [email protected]) and pick a topic.
No spam. Unsubscribe in one click anytime.
Have your results but no time to fix things? Book a results call or have us fix your site.
Questions
What people ask us most
Don’t see your question? Email us, we usually reply within an hour or two.
Which cheatsheet should I get?
You have an online store: the Store Checkup. You offer services (contractor, salon, clinic, repair shop): the Service Business Checkup. Not sure: start with the free profitability calculator.
I’m not a tech person. Will I manage?
The cheatsheets are written for owners. Every item tells you why it matters, how to check it and who to turn to if you can’t do it yourself.
What do I get after I pay?
The link arrives in your email right away. The spreadsheet opens in Google Sheets. You make your own copy and start with the Start here tab.
What if it doesn’t help me?
If you go through the checkup and don’t find anything that needs fixing, email us and we’ll refund you. No questions asked.
How do I pay?
By card. Payment goes through Lemon Squeezy (a secure card payment page), and your receipt arrives by email.
Will you call me afterwards?
No. If you need help, you reach out. We reply fast, usually within an hour or two.