Resources
Free calculators for your ads
Google and Meta show you ROAS and cost per conversion, but they don’t know your margin or what one client is worth to you. Without that, you don’t know whether your ads make money. Enter your own numbers, and in a few minutes you know how much you can afford to pay for a customer or an inquiry.
Pick yours
Two calculators, for two kinds of business
A store counts by order, a service business by inquiry. That’s why there are two.
I have an online store. Are my ads making money?Profitability calculatorEnter your average order value and margin, or work out your margin from product cost, shipping and returns. If you’re already spending on ads, you see how much you make or lose each month.
- breakeven ROAS
- target CPA
- monthly budget
I have a salon, a practice or a repair shop. How much can one inquiry cost me?Lead value calculatorEnter your revenue, number of inquiries and ad spend, and see what one inquiry is worth to you and what it costs you. The second part works out the budget for the number of clients you want.
- lead value
- CPL
- budget for your goal
Why you need them
Your report doesn’t know your margin
The platform tells you how much revenue an ad brought in. Whether that’s profit, you only know once you subtract your own costs.
- 01 · before your first adYou know what budget makes sense.
Instead of starting with an amount that “sounds normal”, you start from the cost per customer you can afford.
- 02 · when you get your reportYou see whether the number is above your threshold.
A 3x ROAS is good with a 50% margin. With a 30% margin, you lose money on every sale.
- 03 · before raising your budgetYou know how much room you have.
When you change your price, shipping or supplier, your threshold changes too. Recalculate before you add budget.
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When you want the full picture
The Checkup
The calculator tells you whether your ads make money. The Checkup tells you why they don’t: you go through your website, tracking and ads item by item and get a report with the order to fix things in.